3 Top Tips To Improve Your Content Management Efficiency

Most business owners I work with ask me how they can spend less time on social media. This is not surprising when you consider there is Facebook, Twitter, Instagram and LinkedIn – and that’s just the start.

There are 2 key elements to an effective and successful social media strategy. That is consistency and forward-planning.

If it’s easy, it’s more likely to get done!

A recent survey by the Content Marketing Institute reported that:

“84% of marketers who say they are ineffective at content marketing confirmed they have no documented strategy.”

Here are three steps I use for both myself and my clients to help them manage online content. In less than 7 minutes a day.

PLAN: Planning is key to maintaining consistency. It also means that if your workload increases or you can’t be at work, your social media campaign continues without you. Remember: Consistency is key!

SCHEDULE: Scheduling automated posts allows you to communicate at times when your ideal audience is online. But we all know that social media is meant to be social. You can use scheduling tools but you still need to be putting time and effort into engaging with your audience online. I see scheduling tools are a resource to support your content management. Not replace it.

REVIEW: By measuring data you can make evidence-based decisions on your content management strategy. By reviewing of your social media analytics, you will be able to adjust your content to meet the needs of your target audience.

It’s a bit like Bill Gates once said:

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Content management can no doubt be overwhelming for business owners. But with the right tools and strategies, it can be both an effective and efficient lead generation strategy.

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Kylie Chown is the founder of My Digital Brand. With over 15 years of experience, she has worked with thousands of people to help them grow their business and careers using LinkedIn and managing their online digital brand.

In 2019, she was named the #2 LinkedIn Trainer in Asia-Pacific by the Social Media Marketing Institute. She was included in the Top 10 LinkedIn Experts in 2018. In 2019, she was a finalist in the Social Media Marketing Awards for the “Best Use of LinkedIn”. 

She is the first Certified Social Media Crisis Advisor in Australia,  1 of only 7 people in Australia to be certified as a Social Branding Analyst by Reach in the USA and a Certified Professional in Online Reputation Management.

You can find more information on our website or email us at hello@mydigitalbrand.com.au.