LinkedIn has introduced a new option when reporting content: “Seems like AI slop.” Over the last couple of years, AI has made it incredibly easy to create polished professional content Give it a topic and within seconds you can have a LinkedIn post that is well written, structured and ready to publish. But polished content and…
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AI isn’t replacing expertise. It’s changing how expertise is discovered. Over the past couple of years, much of the conversation around AI has focused on content creation. We’ve discussed prompts, productivity and whether AI will change the way we write. They’re interesting conversations, but I think there is something else we need to consider –…
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LinkedIn for technical services has become one of the most important places for engineers, IT consultants, project managers, surveyors, environmental specialists and other technical professionals to demonstrate expertise before a client ever gets in touch. For many businesses, the first meeting doesn’t begin in a boardroom. It begins with a Google search, a visit to…
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Executive visibility is no longer a nice-to-have. It’s become an important part of how organisations build trust, attract talent, strengthen their reputation, and influence buying decisions. Whether someone is considering doing business with your organisation, applying for a role, or assessing you as a potential partner, they’re increasingly looking beyond the company brand. They want…
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Three Key Shifts Every Small Business Owner Needs to Understand At our recent Local Link – Events | Networking | Connect Melbourne event, we were joined by Susan Canny, Key Account Director – LinkedIn Sales Solutions APAC, who shared insights from LinkedIn’s latest global research into buyer behavior, sales performance and artificial intelligence. While much…
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As we approach the end of the financial year, most of us are naturally focused on the numbers. We are reviewing our results, closing off projects, and preparing for the year ahead. However, there is one area of your business that deserves an audit just as much as your finances, and that is your professional…
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The Rise of the Professional Brand Last week, I was speaking with a group of leaders about what I call their digital leadership advantage. One of the questions that came up was whether leaders really need to be visible online. It’s a question I’ve heard many times over the years. For some organisations, professional visibility…
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What do library professionals, Dermatology Practice Managers, Lawyers and former members of the Australian Special Operations Command have in common? They can all use LinkedIn to build their professional brand. I’ve spent the last 2 weeks delivering to conferences and events. Different industries, different environments, different communication styles, different lived experiences. Yet sitting in all…
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Last week I was in Sydney speaking at the WIICTA Mentorship Program on, “Your Digital Leadership Advantage. As I shared with the attendees, before you meet someone in person, the chances are that they have already looked you up. And what they find shapes the conversation before it even starts. In fact, more than 80%…
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Be First Thought Of, Found and Contacted For lawyers, reputation has always mattered. So has credibility. So has trust. What has changed is where people form that impression. Today, before a client reaches out, before a referral partner makes an introduction, and before a potential employee decides whether your firm feels credible and relevant, they…
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