LinkedIn for Coaches: From Hidden Expert to Go-To Authority

The coaching world has changed – fast.

Clients are researching you online before they ever reach out. AI is flooding feeds with generic content. And even great coaches are finding it harder to stand out.

This free 45-minute training will help you position yourself as the go-to authority in your space without spending all day online or trying to out-post everyone else.

Whether you’re a business coach, executive coach, or career coach, you’ll learn how to use LinkedIn strategically to attract clients who value your expertise, not your marketing tricks.

Who This Is For

Coaching is deeply personal work but standing out online can feel anything but. You’ve poured years into building your skills, transforming clients, and refining your craft… yet translating that expertise into visibility on LinkedIn often feels confusing, time-consuming, or just plain frustrating.

You know you should be showing up online, but between client delivery, business admin, and the constant scroll of AI-generated content, it’s easy to feel invisible – even when you’re exceptional at what you do.

This session is designed for coaches who:

• Have mastered their craft but struggle to stand out online
• Are tired of posting without seeing results
• Want to attract premium or corporate clients through credibility, not constant content

What You’ll Learn:

Most coaches know they should be using LinkedIn but they’re unsure where to start or how to make it actually work for them. The truth is, visibility isn’t about posting more. It’s about showing up with clarity, credibility, and consistency.

That’s where my 3-Part Framework comes in. It’s a simple, repeatable structure designed to help you build genuine authority on LinkedIn without losing your authenticity or your time.

1. Profile: Be Seen for What You Want to Be Known For

Your profile is more than an online résumé it’s your first impression. We’ll walk through how to position yourself as the go-to coach in your space, write a profile that speaks directly to your ideal clients, and use visuals and language that build instant trust.

2. Content: Share Insights That Build Authority (Not Just Noise)

You don’t need to post daily to stay visible. You need content that shows your perspective, values, and expertise the kind that makes people stop, think, and reach out. I’ll share simple, high-impact content formats you can use to build credibility, even if writing doesn’t come naturally.

3. Connection: Turn Visibility into Conversations

Visibility means nothing without connection. You’ll learn how to build meaningful networks — not just collect followers and create consistent opportunities through relationships, outreach, and engagement that feel authentic, not forced.

Date and Time

Why Attend Live:

There’s no shortage of tips, templates, or “hacks” for LinkedIn but what most coaches need in 2026 is strategy. This live session is your chance to cut through the noise, get real answers, and see exactly how to position yourself for visibility and credibility in the year ahead.

You’ll also:

• Get the 2026 LinkedIn Authority Audit Checklist exclusive to attendees.
• Join a Live Q&A and bring your questions about content, visibility, or strategy.
• Leave with clear, practical steps to turn your LinkedIn profile into your best marketing asset.
  

About the Presenter:

Kylie Chown
Certified LinkedIn Strategist, Trainer & Speaker

With over 15 years of experience working with coaches, consultants, and professional service leaders, in Australia, New Zeland and the USA, Kylie helps professionals create clarity and confidence on LinkedIn.

She’s the founder of My Digital Brand and co-host of LinkedIn Local Brisbane, helping people humanise their brand and confidently show up online.

“The real opportunity in 2026 isn’t to create more content t’s to create more connection.”