Beyond the Mic
A couple of weeks ago, I had the opportunity to partner with Jonathan Mamaril from the HR Engage Podcast and South Geldard Lawyers to deliver a workshop called, “Beyond the Mic: Using Your Podcast Appearances to Elevate Your Professional Brand” to HR Leaders that were his previous and upcoming podcast guests.
Working with professionals, one of the things I’ve noticed is how much effort people put into creating content – whether that’s preparing for a podcast interview, presenting at an event, attending a trade show or conference, or contributing to a panel or article.
You can read more here.
They Are Not Better Than You They Are Just More Visible
Your technical experts are often your best-kept secret.
Inside the business, everyone knows who they are. The go-to’s – the people you turn to when a problem needs solving or something just has to get done.
But externally? No one knows who they are.
I saw this recently with a team of technical specialists. They were awesome – delivering results daily, solving client challenges, driving outcomes. But from the outside, you’d never know it.
You can read more here.
What We Can Learn From a Six-Figure PayPal Job
PayPal recently advertised a role with a salary of up to $236,000 a year.
The entire purpose? Building and executing a content strategy for the CEO.
In 2025, professional branding is key business growth strategy. Here’s what it can do:
Increase visibility. Opportunities flow to the people whose names are top of mind.
- Build trust. We connect with people. A leader who shows up consistently creates credibility and relatability that a corporate brand alone can’t achieve.
- Establish authority. Insights, commentary, and perspective positions you as someone worth listening to, not just another voice in the crowd.
- Attract aligned talent. People join people. Leaders who share values and culture draw in the right talent and create stronger retention.
- Open doors. Many opportunities start before the first meeting they begin through what people see, read, and remember about you online.
Upcoming Travel & Events
For those in Brisbane, we would love for you to join us at our upcoming Local Link event on the 29th of October. You can learn more and get your tickets here.
You can find more information about experts on our website or email us at hello@mydigitalbrand.com.au.