As we move further towards 2026, the conversations I have been having with leaders, teams and professionals all point to the same shift: LinkedIn is changing, and the way we show up needs to change with it.
Historically, LinkedIn rewarded signals. Timing. Hashtags. Likes. Comment counts. All the little “tricks”. And to a certain degree, it worked when the platform behaved a bit like a calculator.
It did not really understand our content; it just tallied actions.
That is not the LinkedIn world we are working in anymore.
LinkedIn has rebuilt its system. 360Brew is LinkedIn’s new foundation model that reads profiles, content and behaviour as text, then uses in-context learning to personalise what each member sees.
This month, I am sharing the ideas that have surfaced most strongly in workshops, conferences and client sessions. They speak to clarity; confidence and the practical steps we can take to build a presence that genuinely reflects who we are and the work we do.
LinkedIn Has Changed: What Matters Now
LinkedIn has transformed from a platform driven by signals to one that evaluates meaning, clarity and relevance. Its new foundation model interprets content, profiles and behavior in context, giving far more weight to expertise and consistency than to posting tricks or timing.
When you are specific about who you are, what you do and who your content is for, LinkedIn can actually work with you rather than against you.
Strengthening Digital Presence in Healthcare
At the RANZCO Practice Managers’ Conference I delivered LinkedIn for Practice Managers and one of the key messages was that your digital first impression is formed well before a patient arrives or a candidate applies.
Profiles, company pages and communication all play a role in shaping trust, credibility and visibility.
When healthcare teams align these elements with the standard of care delivered offline, it creates a more cohesive, confident and recognisable presence that supports both recruitment and reputation.
Brisbane business friends, are you joining us at Local Link?
Are you joining us for our end-of-year Local Link event in Brisbane?
Let’s wrap up the year the only way we know how – in a room full of smart, generous, curious people who want to learn, share, and genuinely connect.
Whether you’re a leader, founder, consultant, or professional – if you value meaningful conversations, local connection, learning and development and building a community around you, this evening is for you
Local Link Networking – End-of-Year Event
Wednesday 3 December 2025
5:30 PM – 8:30 PM
Rooftop pool terrace at Amora Brisbane
Can’t wait to see you there. You can get your tickets here Local Link Networking End-of-Year Event | Brisbane | Wednesday the 3rd of December 2025 – Local Link Networking
Supporting Career Transition and Rebuilding Professional Identity
Working with the Krait Foundation this month highlighted something I see often: when people move into a new chapter of their career, especially after a long period in one environment, the hardest part is often finding the words that feel true to who they are now.
Having clear language around strengths, experience and direction makes a significant difference. It builds confidence and helps people step into their next chapter with intention. Look forward to continuing to be involved to support the great work they are doing.
Why Content Sometimes Feels Invisible
A lot of people have been telling me their content feels flat or unseen at the moment. The reality is that volume is not the lever it used to be. What works now is content that is anchored to your positioning and speaks directly to the people you want to reach.
When the message is clear and the intention is strong, your content has more impact, even if you post less often. This is a shift worth embracing rather than resisting.
Using LinkedIn to Strengthen EVP
I have been spending time with organisations and HR leaders who are realising that EVP is built from the inside out. It shows up in everyday moments, leadership visibility and the way employees talk about their work. When teams share the real story of what it is like to work with you, it creates a far stronger and more believable employer brand than any statement ever could. It is practical, human and highly effective.
Across all these conversations, one theme remains constant: clarity is becoming a real competitive advantage.
When your message, presence and positioning work together, your visibility strengthens in a way that feels natural, not forced. As we look ahead, the professionals and organisations who lead with intention and consistency will be the ones who stand out in meaningful ways.
If this edition sparked ideas for your own presence, I would love to hear what you are focusing on. Feel free to share, connect or follow along for more practical guidance on building a clear and confident digital presence.