Should you be creating content on LinkedIn in 2023?

LinkedIn currently has 875 million members in more than 200 countries and territories worldwide (LinkedIn.com).

Despite this, only 1 million users have published an article on LinkedIn (Foundationinc) and only 3 million users share content weekly on LinkedIn (SMperth).

There are different reasons that people don’t create content – sometimes they don’t know where to start, are not sure what to post on LinkedIn, or they don’t have the time.

If you have not implemented a content strategy on LinkedIn is 2023 the year you get started?

Here are 3 reasons why you should consider a LinkedIn content marketing strategy in 2023.

Increases Organic Content Visibility

A content strategy will help you to improve organic content visibility. Organic content is content that is created and shared LinkedIn without the use of paid promotion or advertising. LinkedIn, like any social platform, wants users to be engaged and rely on users creating content.

Based on the above statistics approx. 1% of users are creating organic content.

As a result, there are many more people consuming content then creating. Because of this, your content can be visible without requiring an ad spend.

Create A Great Digital First Impression

Creating content helps you to create a great Digital-First impression. In today’s world, People will learn about you online before that meet you in person.

For a work or business context, the place people do this is on LinkedIn. Sharing valuable content allows you to build a digital presence that works for you 24/7.

People get an insight into your expertise and approach before they meet you in person. For those in business, this can mean generating conversations, relationships, opportunities, leads and sales.

Enhance Connection and Collaboration.

LinkedIn is about connection and collaboration.

Creating content allows you to engage to professional conversions.

It also allows you to make a meaningful contribution to your network and industry.

Tips for creating content on LinkedIn:

Be purposeful: A key element of a content strategy is understanding what you want to achieve with your content. Understanding your audience and purpose will help you create content that connects.

Show up (consistently): The LinkedIn algorithm and your audience likes consistency. Consistently posting high-quality content is key to a successful content strategy.

Remain relevant: Each platform has its own differences and LinkedIn is no different. Create a content strategy they are relevant to the platform, it’s nuances and your audience.

Use hashtags: Hashtags can help your content get discovered by a wider audience. Use relevant hashtags to increase the visibility of your posts.

Engage with your audience: Don’t just post content and ghost. Make sure to respond to comments and messages, and actively engage with your community.

Test and optimise: Test with different types of content to see what works best for your audience. Use LinkedIn’s analytics to track your performance and optimise your content strategy.

Ready to take the next step and have your content done for you? Not only will we create top-quality content for you and your business, but we’ll also optimise it for LinkedIn.

When your content is done for you, it allows you to spend your time on LinkedIn connecting and engaging to maximise the return on investment on your time.

Click here to book a time to see if and how we can help with your content and the best way to do so.

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