LinkedIn in 2026: What’s New, What’s Working, and What to Ignore
Last week, I joined Darren Saul on the Saul Searching podcast to talk about all the things LinkedIn in 2026 – what’s changing, what’s working, where to focus, and what to ignore.
You can listen to the full conversation here:
Here are a few key takeaways from our conversation:
- LinkedIn has shifted from a profile-first platform to a presence-driven one
- Visibility is now driven by relevance, not just your network
- Niche content is outperforming broad, generalised posts
- With more content, clarity and real experience matter more than ever.
In the work I am doing, the professionals seeing results are those who are clear in their message, relevant to their audience, and consistent in how they contribute.
The Sales Team Is on LinkedIn. So Why Aren’t the Conversations Happening?
“We’ve sent hundreds of connection requests. We’re messaging prospects every week. But it’s not really turning into conversations.”
This wasn’t the first time I had heard this, or a variation of it.
The team is active on LinkedIn. They’re connecting, sending messages, and trying to generate opportunities.
Yet the results are mixed. And it’s rarely because the team isn’t trying hard enough or want to do the right thing. More often, it’s because LinkedIn works differently from traditional outbound sales channels.
Cold outreach has its place in sales. But LinkedIn isn’t built purely for outbound messaging. It’s built around professional reputation, visibility, and relationships. You can read more here.
In addition, I recently was a guest on the Sales Trajectory Podcast, hosted by Jason Howes from Arrow Executive Sales Pty Ltd.
We discussed LinkedIn, professional visibility, and how sales teams can build credibility before outreach. There’s also a great catalogue of past episodes covering a wide range of sales topics.
You can listen here: https://lnkd.in/giVsCCTt
The LinkedIn Advantage: Your Professional Story.
We’re now at an interesting intersection here on LinkedIn.
AI tools now make it possible to generate ideas, draft posts, and publish content faster than ever. As a result, the volume of content on the platform continues to grow rapidly. But at the same time, LinkedIn’s algorithm is increasingly focused on surfacing content that feels relevant, thoughtful, and genuinely engaging to its audiences.
In other words, it’s no longer simply about posting more. It’s about posting with clarity, perspective, and intention. Which is exactly why your professional story is becoming one of the strongest strategic advantages you have.
You can read more about that here .
Where I’ll Be Speaking & Training (May–July)
Over the next few months, I’ll be speaking about this (and other things!) when delivering LinkedIn workshops, keynotes and training sessions for a range of professional communities. Here’s some of where you’ll find me.
May
Gold Coast – Law Biz Con AI and LinkedIn: How Lawyers Can Use AI to Strengthen Visibility, Content and Client Trust
Sydney – ARN WIICTA & WIICTA Mentorship Program Your Digital Leadership Advantage
Sydney & Melbourne – Pop-Up Local Link Networking. And in Brisbane on the 27th of May. You can get your tickets here.
Melbourne – Australasian College of Dermatologists (Practice Managers) Strengthening Your Practice’s Digital First Impression: How Practice Managers Can Build Trust, Reputation and Professional Visibility
Sydney – ALIA National Conference Leverage LinkedIn for Library & Information Professionals
Sydney – RACGP Practice Owners Conference Developing Your LinkedIn Presence: A Practical Workshop for Practice Managers and Owners
June
Brisbane – AUSTAFE Queensland Leaders to Legends Forum
July
Brisbane – The Future of Education Leadership Summit
Always enjoy the opportunity to work with such diverse industries across Australia. If you’re planning an event, conference or leadership program and LinkedIn visibility is relevant for your audience, feel free to reach out at kylie@kyliechown.com.au.