The clients who comment aren’t always the ones who convert.
Some of the best projects I’ve worked on came from people I hadn’t seen engage in months. No likes. No reactions. No comments. Nothing public at all.
Then one day, they show up in my inbox. “I’ve been meaning to reach out. I’ve been reading your posts for a while.”
And just like that, a quiet reader becomes a client. They weren’t liking posts or joining conversations.
They were watching. Silently. Regularly.
Sometimes for weeks. Sometimes longer.
You can’t measure LinkedIn success by surface-level signals. It’s not about going viral. It’s about staying visible. It’s not about performance. It’s about consistency.
Because your next client? Might be one of the quiet ones. Stay consistent. Stay visible. When the timing’s right, they’ll reach out.
Because they already know who to trust.
it was great to have the opportunity to present “How to Master Your LinkedIn Presence” for the Environment Institute of Australia and New Zealand (EIANZ) here in Brisbane.
A huge thank you to Swastika Samanta and Jamie Reilly for inviting me and for creating such a supportive space for professionals to learn, grow, and connect. It was a great evening with a full room, good energy, and loads of insightful questions.
I loved seeing the curiosity in the room and the genuine interest in building stronger digital first impressions.
During the session, we explored:
✅ Creating a standout profile: Because your LinkedIn profile is more than a resume, it’s your digital-first impression. We looked at how to use keywords and structure so that you are first thought of, found and contacted in your field.
✅ Developing a consistent content presence: Content isn’t about going viral; it’s about showing up regularly, adding value, and building your reputation over time.
✅ Growing your network intentionally: We talked about how connections aren’t just numbers. When you slow it down, and have real conversations, that’s where meaningful relationships start.
What stood out most was the enthusiasm in the room and not just for learning, but for action. As someone who’s been working in this space for 10+ years, it’s always a privilege to share but it’s even more rewarding when people take that learning and run with it!
LinkedIn for Events
I’ve been having lots of conversations about LinkedIn for events from organisers wanting to drive visibility and engagement, to exhibitors heading to upcoming tradeshows, and everyone in between. Whether you’re hosting, exhibiting, or attending LinkedIn can help you get more out of every event:
✨ More visibility
🤝 More connections
📈 More business outcomes Yet LinkedIn is often underused in the event space.
What Is Coming Up
🌇Local Link Networking: Brisbane business friends, join us for our upcoming Local Link Networking event on the 30th of April. Our last event sold out so don’t miss out – you can grab your tickets here.
🧱 Sydney Build Expo: I will be hosting a workshop, “Professional Branding for Women in Construction” at the Sydney Build Expo on the 7th of May. You can learn more here.
💻Law Biz Con: I will be speaking at Law Biz Con on at the QT Hotel on the Gold Coast on the 9th of May on Leveraging LinkedIn for Impact. You can learn more here.
🎆 Elevate Your Sales Using LinkedIn: Join Sharon Davies and I on the 12th of May for this in-person workshop. You can book your tickets here.
🌎 World Commerce & Contracting – Presenting, LinkedIn for Career Professionals on the 21st of May 2025 in an online session.
✈️ Travel: I will be in Sydney and Melbourne early May. If you would like onsite training at these locations, during these times, please get in touch!